Frederick's Beauty Etc.

Product Lines

As very strong believers in our professional products, Frederick's offers a wide variety of retail for every different type and texture of hair. We provide the correct knowledge needed on all of our products and how to use them.  Contrary to most peoples beliefs you should NOT buy professional products in the department store, but here at Frederick's you will be able to sit down on a one on one with a professional stylist to explain the difference between the two.

Paul Frederick recommends for August and September to use REDKEN'S Hair Cleansing Cream Shampoo to get rid of that summer "gunk" from the pool. Also, PUREOLOGY'S Essential Repair to restore your protein after the "gunk" is gone!

What is Diversion

"WHAT IS DIVERSION?
If you don't know the answer to this question - you're not alone. Nine out of ten consumers do not know what diversion is. But you probably have witnessed it.
Diversion is when products are sold in "unauthorized" places. For example, all genuine Redken products are sold exclusively in salons. But you might come across a few bottles in your local supermarket, drugstore, on line or at a discounter. Salon professional products you find outside of a salon are considered to be "diverted."

WHY DIVERSION IS BAD
Diverted products can be counterfeit, diluted formulas, or old, expired formulas that may not be safe to use.
Redken states on all its advertising, "Genuine Products Guaranteed Only In Salons." This means if you buy our products in a supermarket, drugstore or any other outlet other than a salon, we cannot guarantee that it is an authentic Redken product that will perform as tested.

ARE YOU IN DANGER?
You could be. Contaminated or counterfeit products could cause irritation or even infection.

WHO IS DIVERTING PRODUCTS?
Products are diverted by unauthorized distributors and salons or their employees, plus other dishonest individuals who see profit in piracy."
 

 We supply many different lines of products including:

	Redken Today, Redken is a global leader in professional haircare products and services. The company is... (read more)
	PureOlogy PureOlogy creates radiant vibrancy in colour-treated hair, adding intense shine from start through... (read more)
	CHI Frederick's Beauty Etc. is proud to offer CHI to our clients. As expert CHI specialists, we strive... (read more)
	Agadir Argan oil contains exceptionally, high levels of essential fatty acids, including linoleic acid... (read more)
	Biolage Frederick's Beauty Etc. is proud to offer Biolage to our clients. As expert Biolage specialists, we... (read more)
	Nucleic A Frederick's Beauty Etc. is proud to offer Nucleic A to our clients. As expert Nucleic A specialists,... (read more)
	Cricket Frederick's Beauty Etc. is proud to offer Cricket to our clients. As expert Cricket specialists, we... (read more)
	OPI The world leader in Professional Nail Care. ... (read more)
	Biosilk Frederick's Beauty Etc. is proud to offer Biosilk to our clients. As expert Biosilk specialists, we... (read more)